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In this episode, Josh sits down with Collin Graves, the visionary founder of North Labs, to delve into the transformative power of data in the business landscape. Collin shares his expertise on how organizations can harness data to significantly enhance productivity, efficiency, and profitability. He sheds light on the often daunting challenges of data integration, especially when dealing with a multitude of SaaS platforms, and how these challenges can impede business growth. Collin also discusses the exciting potential of generative AI in streamlining operations and minimizing software clutter, offering a glimpse into the future of data management.