North Labs Empowers IMAX with Global Theater Insights using Amazon Web Services

Revolutionizing Cinematic Excellence: IMAX's Quest for Operational Efficiency

IMAX, the renowned American-Canadian theater company, has consistently been a pioneer in the world of cinema since its founding in 1967. With a global presence and a commitment to providing unparalleled cinematic experiences, IMAX embarked on a journey to streamline its operations and data accessibility to enhance its theater systems' performance.

Path to Streamlined Management

IMAX's global footprint spans numerous theaters worldwide, and managing data across all these theaters was a complex and time-consuming task. IMAX required a solution to efficiently gather, analyze, and present information about each theater, including equipment status and box office performance, in a unified and user-friendly interface. This would enable IMAX employees to access critical data without the need to juggle multiple applications or spreadsheets.

Elevating Insight

IMAX turned to North Labs, a trusted Amazon QuickSight expert, to address this challenge. North Labs collaborated with IMAX to create QuickSight dashboards that visualized data collected from various source systems in an intuitive and well-structured format. The solution also leveraged Amazon Q for QuickSight to unlock natural language interrogation of IMAX's data for ad hoc analysis, which was especially well-received by their non-technical users. These dashboards represent IMAX's global theater network, offering detailed information about each theater's status and performance, from both operational and financial perspectives.

Empowering Decision-Making with Enhanced Data Access and Insights

Streamlined Access to Data: IMAX employees can now easily navigate their QuickSight environment to find different types of theater information. This streamlined access to data saves valuable time by eliminating the need to access multiple applications or share cumbersome spreadsheets.

Real-time Operational Insights: With the new dashboard in place, IMAX gained the ability to generate real-time operational insights into their theater equipment and box office performance. This enhanced visibility is crucial for making informed decisions and planning future releases effectively.

Trend Analysis and Predictions: North Labs integrated machine learning insights leveraging Amazon Q for QuickSight and Amazon Forecast to provide trend analysis and predictions. IMAX can now explore changes over time (horizontal analytics) and changes in specific data columns (vertical analytics) to make data-driven decisions.

A Seamless Journey to Project Success

Said Randy McIver, IMAX's Director of BI, Data Analytics and Data Platform Architecture: "We had an excellent delivery experience working with the North Labs team. From scoping the project, through to planning and delivery, everything ran smoothly without issue."

"I would highly recommend working with the North Labs team on any AWS project you might be scoping out. They have positive and talented team members to help you reach your objectives."

The partnership between IMAX and North Labs exemplifies the transformative power of innovative data visualization and analysis. By leveraging Amazon QuickSight and related AWS services, IMAX was able to create a dynamic dashboard that streamlined access to theater information and provided real-time operational insights. This enhanced capability is invaluable for decision-making and ensuring that IMAX continues to provide unparalleled cinematic experiences around the world.