How North Labs partnered with a loyalty rewards company to modernize data infrastructure for a Fortune 100 agricultural equipment company — cutting data refresh cycles from six weeks to one day, slashing BI costs by 93%, and contributing to a 16% year-over-year lift in international loyalty revenues.
A Fortune 100 agricultural equipment company's International Loyalty Business Unit needed to transform its long-standing data program. The unit managed a global distribution network, but a fragmented and incomplete view of their data meant they couldn't reward distributors correctly for consistent sales growth.
The business unit needed to reduce operating costs to an acceptable level, cut data refresh cadence to at least once per week, and measure a meaningful upward trajectory in data quality.
Data refresh cadence reduced from six weeks to a single day — giving users access to current, accurate data for the first time.
Total cost of ownership dropped by 93% compared to legacy BI tools — eliminating seven-figure annual licensing fees.
The modernized data program contributed to a 16% year-over-year lift in international loyalty revenues — proving that better data drives better business outcomes.
North Labs partnered with the loyalty rewards company to design and implement a net-new data architecture from the ground up. The team introduced a modern hybrid cloud data warehouse approach, bringing a well-architected framework to the implementation that addressed both the scale and complexity of international data operations.
The legacy BI platform was replaced through a successful proof-of-concept that demonstrated superior performance at a fraction of the cost. This led to a full production implementation, moving the organization away from its seven-figure legacy licensing model to a modern, usage-based analytics platform.
ETL processes that previously took nearly two weeks of runtime with legacy tooling were optimized to run in under 30 minutes — a transformation that made the entire data pipeline faster, more reliable, and dramatically cheaper to operate.
The engagement demonstrated that modernizing data infrastructure isn't just about technology — it's about unlocking business value. By replacing fragmented, stagnant data with a fast, reliable, and cost-effective platform, the loyalty business unit could finally see its distribution network clearly and reward performance accurately.
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