How North Labs built interactive dashboards and natural language analytics for IMAX — giving the cinematic pioneer real-time visibility into theatre equipment, box office performance, and operational trends across its worldwide network.
"We had an excellent delivery experience working with the North Labs team. From scoping the project, through to planning and delivery, everything ran smoothly without issue. I would highly recommend working with the North Labs team — they have positive and talented team members to help you reach your objectives."
— Randy McIver, Director of BI, Data Analytics & Data Platform Architecture, IMAX
IMAX, the renowned American-Canadian theatre company and pioneer of immersive cinema since 1967, operates a global footprint spanning numerous theatres worldwide. Managing data across all of these locations was a complex and time-consuming task.
IMAX needed a solution to efficiently gather, analyze, and present information about each theatre — including equipment status and box office performance — in a unified, user-friendly interface. Employees were juggling multiple applications and spreadsheets just to access critical operational data.
The goal: enable IMAX employees to access real-time theatre data from a single place — eliminating the need to navigate multiple applications or share cumbersome spreadsheets across teams and geographies.
IMAX employees can now navigate a single environment to find theatre information across their entire worldwide network — saving valuable time previously spent across multiple applications.
The new dashboards generate real-time insights into theatre equipment status and box office performance — enabling informed decisions and effective planning for future releases.
Non-technical users can now interrogate IMAX's data using natural language queries — making ad hoc analysis accessible to everyone, not just data specialists.
IMAX turned to North Labs to address the challenge of unifying data from diverse source systems into a single, intuitive analytics experience. North Labs collaborated with IMAX to design interactive dashboards that visualized data from across the global theatre network in a well-structured, accessible format.
The dashboards represent IMAX's entire theatre footprint, offering detailed information about each location's status and performance from both operational and financial perspectives. Whether tracking equipment health or analyzing box office trends, the data is available in one place.
North Labs also integrated natural language capabilities, enabling non-technical users to ask questions of the data directly — a feature that was especially well-received across the organization. This unlocked ad hoc analysis for business users who had previously relied on analysts or manual spreadsheet work.
Machine learning insights were layered on top, providing trend analysis and predictive forecasting. IMAX can now explore changes over time (horizontal analytics) and changes across specific data dimensions (vertical analytics) to make data-driven decisions about operations and content strategy.
The partnership between IMAX and North Labs transformed how the company accesses and acts on operational data. By replacing fragmented applications and spreadsheets with a unified analytics platform, IMAX gained real-time visibility into its global theatre network for the first time.
The combination of interactive dashboards, natural language queries, and predictive analytics means that everyone from operations teams to executives can now make informed, data-driven decisions — ensuring that IMAX continues to deliver unparalleled cinematic experiences around the world.
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