4TellX, a K–12 predictive analytics company, needed to transform how it managed and presented data for school districts. North Labs rebuilt their data infrastructure, redesigned their analytics platform, and helped drive measurable business growth.
"It feels like the North Labs team takes our work seriously and cares about what we're doing. They give us suggestions just like any invested partner would do. They think about what we're trying to accomplish and what our clients need before offering a tailored solution."
— Roy Nieto, CEO, 4TellX
4TellX is a predictive analytics company built for education. Their platform continually collects and organizes student data across multiple district database systems, using algorithms explicitly designed for K–12 clients. The richer the data source they can build for a district, the more they can help administrators avoid poor performance, reduce teacher turnover, and make better decisions about resource allocation.
But as a growing EdTech startup, 4TellX lacked the technical resources to keep up with client demand. Complex data requests were piling up, and the team didn't have the engineering depth to respond at the speed the market required.
"It was a challenge to deal with all of the complex client requests," said CEO Roy Nieto. "We simply did not have the technological expertise on our team to be able to respond as quickly as we wanted."
Rather than hiring a single developer to build an in-house reporting tool, Roy sought a technology partner who could solve the full spectrum of data challenges — from infrastructure to client-facing analytics.
Thanks to the enthusiastic reception of the new dashboards and platform, 4TellX projected doubling revenue within twelve months. "Clients love our dashboards, and that helps us grow," said Roy.
Data loading time dropped from as much as fifteen seconds to as low as three seconds — a transformation that kept district administrators engaged and coming back.
School districts became more enthusiastic and engaged as they saw the platform's evolution — accessing data from multiple sources in seconds rather than waiting on manual reports.
North Labs spent time understanding the why behind 4TellX's efforts — what the EdTech company ultimately needed to accomplish with its data and how school district administrators would consume insights day to day.
The team recommended that 4TellX abandon its existing reporting path and instead adopt a cloud-native, serverless analytics platform. North Labs connected and combined data from many different sources — district databases, third-party data, spreadsheets, and SaaS platforms — into a single interactive dashboard environment with usage-based pricing that fit 4TellX's budget.
In just six weeks, North Labs rebuilt the entire analytics interface, improving the look, feel, and performance of the platform. After speaking directly with 4TellX's school district customers, the team added intuitive color coordination and built custom reports that the client hadn't even requested — proactively delivering value based on what administrators actually needed.
Beyond the front end, North Labs also reconstructed 4TellX's extract, transform, and load (ETL) process, making the entire data pipeline run smoother while lowering costs. The result: a dramatically faster, more reliable system that school districts could depend on.
With North Labs as a partner, 4TellX transformed from a resource-constrained EdTech startup into a platform that school districts enthusiastically adopt. The data infrastructure now scales with the business, the analytics are fast and intuitive, and the company's revenue trajectory reflects the quality of what they deliver.
"We were excited about what the North Labs team had done for us in such a short period," said Roy. "All of that effort proved that we made the right decision. Clients love our dashboards, and that plays a massive part in our ability to scale our business."
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