How North Labs revamped AWS infrastructure, automated data pipelines, and built the operational backbone that lets a venture studio focus on building — not troubleshooting.
"I enjoy working with the North Labs team because they're hyper-focused on creating value. That starts with them inquiring with the intent of understanding what our needs truly are at a deeper level."
— Chris McPherson, Venture Builder & Data Science Leader, 1848 Ventures
With a startup ethos and an entrepreneurial spirit, the team at 1848 Ventures is passionate about identifying pain points that affect small and medium-sized businesses — and building SaaS solutions to address them. Their model demands rapid prototyping, continuous iteration, and a tight feedback loop between development, data, and infrastructure.
"We are a rapidly growing operation, and it's a challenge to quickly find people with the right technical skills when we need them," said Chris McPherson, Venture Builder and Data Science Leader at 1848 Ventures. "That left gaps in our talent pool and limited how fast we could develop concepts. Velocity — defined as development speed in the right direction — is very important. We'd rather spend months on a project rather than years."
The challenge wasn't just about writing code faster. It was about the full cycle: infrastructure provisioning, data flow, deployment pipelines, and the operational rigor required to push software reliably while keeping data moving through the system. Every concept the team prototyped needed its own AWS environment, its own data workflows, and its own deployment process — and doing that manually was killing velocity.
"We want to be doing what we do best: building concepts. We knew we could increase our focus on value creation when we have a partner supporting our infrastructure and data needs."
"We've been able to shift a lot of value-enabling work to North Labs. That allows my team to focus on how we actually create value rather than trying to troubleshoot our infrastructure."
"We've been able to seamlessly launch new AWS accounts dedicated to new concepts with security best practices and network configurations already in place."
"With North Labs as our partner, we can tap into their expertise instead of increasing our overhead by recruiting, hiring, and training an internal team. That helps us stay lean and agile."
North Labs quickly identified that 1848 Ventures needed more than ad-hoc infrastructure support — they needed a comprehensive operational backbone spanning cloud infrastructure, data orchestration, API layers, and deployment automation. The goal: let the team push code and move data without ever thinking about the plumbing underneath.
Additionally, North Labs provided the team with a baseline understanding of the network architecture so they could rely on the various automations without spending time and effort managing infrastructure or tracing data lineage issues.
With North Labs handling the comprehensive cycle — from infrastructure provisioning and network configuration, through data pipeline orchestration and API development, to deployment automation — 1848 Ventures reclaimed its focus on what matters: building and validating new SaaS concepts at speed.
The team now launches new ventures with production-ready infrastructure, automated data flows, and repeatable deployment processes from day one. What previously took weeks of manual setup and troubleshooting now happens through a self-service catalog in minutes.
"We are pleased that the North Labs team operates as an extension of us," said Chris. "Their professionalism and flexibility enable us to do what we do best."
Let's talk about how North Labs can accelerate your infrastructure, data, and development velocity.
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